Since the release of the fighting gameDead or Alive 6in March 2019,publisher Koei Tecmo and developer Team Ninja have not been exactly generous with the extra content created for the game. From incrediblyhigh-priced season passesto extra costumes that can only be purchased separately, the companies have not shied away from taking full advantage of microtransactions and the gamers willing to pay for them.
With the release of update 1.60 last week, a new dig was made into players’ pockets with the introduction of afee to change aDead or Alive 6character’s hair colorand, for some reason, this feature was only added to the PS4 version of the game. After intense negative backlash from the game’s player base, an apology calling the decision a “misstep” was posted on the officialDead or Alive 6Twitter account.
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In order to change the hair color of acharacter inDead or Alive 6on PS4, players must now purchase a premium ticket, which costs one dollar. This isn’t a one-time purchase that permanently unlocks the ability to alter a character’s hair color, which would be outrageous enough. No, if a player wants to make their favorite character’s hair red, it will cost one dollar. And if the player then decides they preferred the color black, it will cost another dollar to change it back.
It’s not always clear whether the decision to add microtransactions is made by a game’s developer or publisher, and such is the case here. However, when aDead or Alive 6player opened a ticket with Koei Tecmo to complain about the decision to charge money just to change acharacter’s haircolor, they received the following response from customer support: “It is a specification of this feature that a premium ticket is used every time you change the hairstyles, and it is not a bug. Please note that even if you change back to the same color again, another ticket will be used. We would appreciate your understanding.”
As Twitter and Reddit comments clearly show, manyDead or Alive 6players are not understanding, and they made sure to let Koei Tecmo and Team Ninja know. As a result, an official mea culpa was recently issued, which acknowledged the community’s displeasure with the new feature, gave assurances that a resolution was in the works, and apologized for the poor decision. How exactly Koei Tecmo or Team Ninja plan to fix the problem is still unclear, but it’s likely that the only resolution players will accept at this point is a complete removal of the outrageousmicrotransaction.
Dead or Alive 6was released in March 2019 for PC, PS4, and Xbox One.
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