Summary
A fan ofHalo 3revealed an item that they still have from the game’s promotional campaign that took place 17 years ago. Some video game publishers go to extreme lengths to hype up their upcoming titles by employing a number of different tactics.Halo 3was one such game when it was released in 2007 for the Xbox 360.
Promotional campaigns can include commercials, food tie-ins, and toys of characters from the games that publishers are trying to generate excitement for. There have even beenspecial models of smartphones based on video gamesthat help get the word out about those specific titles. Publishers have gone over the top multiple times in an effort to let the world know that their game is on the way.
A Reddit user named Untouchable64 shared an image of an item that they have owned for 17 years: a can of a special version of Mountain Dew that was released to help celebrate the release ofHalo 3. The beverage was a Citrus Cherry flavour that was only available to promote the game. According to Untouchable64, they got the drink in 2007 when the shooter released it and kept it with them throughout the years. They never got the chance to enjoy it but did have to empty and clean the can after it started leaking. It’s a nice bit ofHalo 3memorabiliaand will surely bring back memories for those who played the game when it came out almost two decades ago.
Gamer Still Owns a Halo 3 Promotional Item From 17 Years Ago
A number of Reddit users have reminisced on Untouchable64’s post about the drop ofHalo 3. Many posted their memories of playing the game and where they were in life when they experienced it. A few gamers also shared that they still have their can of the limited edition Mountain Dew. One gamer told Untouchable64 to never throw the can away, to which the gamer replied that it would stay in their possession until they die. The soda is a great bit ofHalohistory, to the point thatMountain Dew brought the Citrus Cherry flavor backfor those who wished to drink it again and for those who never had the chance to experience it before.
Halo 3was not the only game that Microsoft promoted heavily when it was released.Halo Infinitealso received an extensive promotional campaign, with a number of products hitting store shelves to celebrate the game’s release. These included special codes for the shooter that were printed on packaging for Oreos and Butterfingers. It helps show how far publishers will go to let the world know about an upcoming release, especially when it comes to highly anticipated titles.
