Summary
As part of the ongoing relief efforts in Ukraine,World of Warcraftrevealed a collaborative effort with actress and activist Mila Kunis and the BlueCheck Ukraine umbrella charity in the form of two companion pets. Both Sunny the Golden Retriever and Flurky the Baby Murloc will be respectively available inWorld of Warcraft: DragonflightandWrath of the Lich King Classic, and 100% of all purchases will go directly to BlueCheck Ukraine for a limited time.
ThoughWorld of Warcraftis no stranger to helping charities via the Battle.net Shop in the past, its recent history with Ukraine has been controversial. Earlier this year, Blizzard announced plans to increase the monthly subscription price ofWorld of Warcraftin both Ukraine and Turkey in response to global inflation and increasing costs. While the Turkish price increase went through, the intense player backlash on social media and the forums led toBlizzard reversing course on the price increase in Ukraine. But, Blizzard’s business with Ukraine did not stop there.
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From now until August 29,World of Warcraftplayers that purchase the $20 Pet Pack for Ukraine will see 100% of their purchase go directly to BlueCheck Ukraine. Co-founded by actor and activist Liev Schreiber, BlueCheck Ukraine is a collaborative effort of multiple, thoroughly vetted causes such as Project Victory and the Lviv Internation Symphony Orchestra to provide various forms of humanitarian relief to Ukrainians caught in the crossfire. In a video posted by Blizzard, actress Mila Kunis, known for herwork with her husband Ashton Kutcher onThat ’70s Show,stated that she was born in Ukraine but moved to the United States in 1991. After raising donations to help Ukrainian relief efforts, Kunis was contacted by Schreiber about BlueCheck Ukraine, which eventually led to this collaboration withWorld of Warcraft.
Both Sunny and Flurky were chosen for this charity drive because their respective colors of gold and blue match the colors of the Ukrainian national flag. Plus, Flurky holds a sunflower when summoned, which is considered to be Ukraine’s national flower.World of Warcraftplayers that purchase the Pet Pack for Ukraine will have Sunny added to their pet collection automatically inDragonflight. However,Wrath of the Lich King Classicplayerswill need to undertake a short quest to obtain Flurky. The quest can be started by speaking to any of the capital city innkeepers or with Landro Longshot in Booty Bay.
Though the Battle.net Shop has been a controversial point of discussion among players,World of Warcraft’spast efforts with charities such as Doctors Without Bordershave been effective fundraisers. Only time will tell how many bundles will be sold for the ongoing relief efforts in Ukraine.
World of Warcraftis available now for PC.
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